Sunday, October 4, 2009

Creativity or copycat?




I was waiting for my bus after church this afternoon when this other bus caught my attention. ComfortDelGro is up to its funny ideas again, this time, to market its cow icon for its advertising subsidiary Moove Media. During a recent assignment on Advertising, I remembered the popular Mameshiba bean dog icon which successfully helped world-reknown giant Dentsu in Japan. Only that Dentsu didn't have buses to carry their publicity stunt.

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